The recent decades have seen a rapid growth of service sector in the world economy. Jobs in this sector have increased tremendously (Kano, 1996) and organizations offering financial services, healthcare, communication and food, hospitality, transportation have proliferated. Many organizations in...

With globalization of markets and competition, foreign markets have become increasingly viable and natural opportunities for growth oriented firms In international marketing, an important decision concerns that of foreign market entry its mode, contents and implementation In this study, we make...

How do firms react when an industry faces increased competitive pressures due to trade liberalization? Firms are believed to bring about changes in their technology, marketing and organization by reorganization and redeployment of resources, often through exit process (Buffie and Spiller 1986,...

The Internet is rapidly pushing us into a global marketplace. The barriers that once isolated countries and people in the past are being blown away, and in the future so will businesses who bury their heads in the sand and pretend that none of this is really happening. The following are the...