World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local...

Major findings of the research paper indicate that the respondents differ on their scores on psychological capital. The demographic profiles except the age, educational qualification, years of experience, income, location of business, family type, business type and the entrepreneurial generation...

Employer branding is a relatively new discipline in which the organization creates a unique, positive and recognizable position as an attractive workplace among present and future employees' (Seldorf, 2008). According to Seldorf, ‘employer branding can be seen as a melting pot of HR (employer)...