In today's competitive business world brand has become a valuable assets to companies and it has become inevitable to learn and understand how to build a brand, measure and manage brand equity. The study focuses on the dimensions of consumer-based equity with special reference to automobile industry

Abstract: Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without a...

In today's competitive business world brand has become a valuable asset to companies and it has become inevitable to learn and understand how to build a brand, measure and manage brand equity. The study focuses on the dimensions of consumer-based equity with special reference to the automobile...