Assessment of service quality has been widely utilized in the service sector, especially in the banking industry. The present study aims to understand the influence of service quality on customer loyalty in Indian public sector banks. The service quality is quantified with the help of a modified...

Purpose The purpose of this paper is to develop and propose an espoused model of women's entrepreneurship (EMWE) and test its predictive power on women's entrepreneurial intentions. Also, the authors examine the moderating role of entrepreneurial self-efficacy, given its dynamic nature that can...

"This book will strengthen the research in the following fields: 1. Understanding the culture, expectations, and priorities of customers within a country when taking the business into emerging markets. 2. Establishing strategies for the business managers in guiding a business to success. 3....