Many countries in the world can be recognized as brand like: Germany for Automobiles, Japan for Technologies, South Africa for Racialism and US for global political dominance and so on. Now what to associate India with, is it a democratic alternative to China or a Fast growing free market...

Purpose – The purpose of this paper is to develop material for classroom teaching in the subject area of general management with retail industry focus. Design/methodology/approach – The approach is a case study approach with an emphasis on building relevant issues for class discussions and...

Purpose – The purpose of this study is to examine the financial and operating performance of Saraswati Sugar Mills Limited and its impact on the society in the employment generation and upliftment of the socio‐economic status. The study also aimed at finding out the factors responsible for...

Purpose – The purpose of this case study is to understand effect of Indian ethos, socio‐cultural setup, etc. on growth of family‐based business; impact of ethnicity and genetic intelligence on development of entrepreneurial traits, etc. in family business contexts in India....

Purpose – The purpose of this case study is to explore and study the determinants (demographics and psychographics) impacting consumers food choice towards fast food in India. Design/methodology/approach – Food choice variables have been explored using literature reviews and exploratory...

Purpose – The owners and promoters of Color Valley are feeling blue as their much cherished entrepreneurial endeavour is attacked by multi‐hued issues. Having chalked out a distinct position for itself in the landscape of the unorganized paint industry through aggressive brand building and...

Purpose – The purpose of this article is to analyse the extent, strategy and imperatives of knowledge management (KM). Design/methodology/approach – The investigation was carried out with the aid of a case study of NTPC, a navratan PSU of the government of India. This paper discusses...

Purpose – The purpose of this paper is to discuss the retailer Carrefour in India. Design/methodology/approach – The paper compares the retailer Carrefour and its competitors in India. Findings – Carrefour needed time to tie up with an Indian partner to start retail operations in India....