India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context – in terms of history, regulation, institutions, demographics, geography, and traditions – there is limited applicability of the available theories of...

Purpose – The issue of offshore outsourcing of healthcare services is a critical but little‐examined problem in healthcare research. The purpose of this study is to contribute to filling this void. Design/methodology/approach – A library‐based study was carried out of the development of...

Purpose – The purpose of this research is to explore the cultural and branding issues that have gone into the design and development of Nano – a brand name for an Indian automobile – which is a low‐priced passenger vehicle targeted toward the middle‐class Indian consumer in urban...