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Exploration of the organic food-related consumer behaviour in emerging and developed economies : the case of India and the US
Nafees, Lubna; Hyatt, Eva M.; Garber, Lawrence L.; Das, Neel - In: International journal of management practice : IJMP 13 (2020) 5, pp. 604-626
Persistent link: https://www.econbiz.de/10012514907
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Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar; Nafees, Lubna - In: Brand research : [an outcome of the second …, (pp. 94-112). 2009
Persistent link: https://www.econbiz.de/10009623340
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Special issue on branding
Nafees, Lubna (contributor); Krishnan, Omkumar (contributor) - 2010
Persistent link: https://www.econbiz.de/10008670029
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Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
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Perceived source credibility of social media influencers and consumer attitudes toward brands : an exploration of differences between India and the United States
Nafees, Lubna; Cook, Christy; Nikolov, Atanas; … - In: Contemporary issues in social media marketing, (pp. 326-347). 2025
Persistent link: https://www.econbiz.de/10015358461
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Collaborative consumption participation intentions : a cross-cultural study of Indian and U.S. consumers
Perera, B. Yasanthi; Albinsson, Pia A.; Nafees, Lubna; … - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 70-89
Persistent link: https://www.econbiz.de/10013541951