Lee, Hyun-Sook; Anderson, Beverlee B. - In: World Review of Entrepreneurship, Management and … 4 (2008) 1, pp. 31-45
The purpose of this paper is to identify the salient considerations in a relocation analysis of the automobile industry, specifically as it relates to a move into India. Using Michael Porter's five forces competitive model, the environment and forces within the industry will be analysed to give...
