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~subject:"Indien"
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Indien
Consumer behaviour
23
Brand image
22
Brand management
22
Konsumentenverhalten
22
Markenführung
22
Markenimage
20
Brand
17
China
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Brand loyalty
8
Automotive industry
7
India
7
Kfz-Industrie
7
Markentreue
7
Bibliometrics
6
Bibliometrie
6
Music industry
6
Musikwirtschaft
6
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Emotion
5
Foreign investment
5
Multinationales Unternehmen
5
Transnational corporation
5
Brand hate
4
Corporate reputation
4
Corporate social responsibility
4
Globalisierung
4
Globalization
4
International marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Barter economy
3
Brand relationship
3
Brand retaliation
3
Comparison
3
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Article
4
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4
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English
4
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Fetscherin, Marc
4
Alon, Ilan
2
Lattemann, Christoph
2
Li, Shaomin
2
Schneider, Anna-Maria
2
Pillania, Rajesh K.
1
Toncar, Mark
1
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Corporate governance : an international review
1
International journal of emerging markets
1
Multinational business review
1
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ECONIS (ZBW)
4
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1
Export competitiveness patterns in Indian industries
Fetscherin, Marc
;
Pillania, Rajesh K.
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 188-206
Persistent link: https://www.econbiz.de/10009570850
Saved in:
2
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
Alon, Ilan
;
Lattemann, Christoph
;
Fetscherin, Marc
;
Li, …
- In:
International journal of emerging markets
5
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003980120
Saved in:
3
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
4
CSR communication intensity in Chinese and Indian multinational companies
Lattemann, Christoph
;
Fetscherin, Marc
;
Alon, Ilan
;
Li, …
- In:
Corporate governance : an international review
17
(
2009
)
4
,
pp. 426-442
Persistent link: https://www.econbiz.de/10003883413
Saved in:
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