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A time-based analysis of changing consumer values in India
Parthasarathy, Madhavan; Lane, Vicky - In: Journal of Indian business research 7 (2015) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10011413301
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Unraveling religious advertisements' effectiveness in a multi-religious society
Kumra, Rajeev; Parthasarathy, Madhavan; Shafiullah Anis - In: Journal of Indian business research 8 (2016) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10011659920
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The impact of the internet on values in India : shifts in self-enhancement and self-transcendence amongst Indian youth
Lane, Vicki R.; Khuntia, Jiban; Parthasarathy, Madhavan; … - In: Journal of global information management : an official … 25 (2017) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10011729789