Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Indien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using Lexical Semantic Analysi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Indien
Consumer behaviour
28
Konsumentenverhalten
22
USA
13
United States
12
Brand
6
Brand image
6
Brand management
6
International marketing
6
Internationales Marketing
6
Markenartikel
6
Markenführung
6
Cultural identity
5
Einzelhandel
5
Kulturelle Identität
5
Markenimage
5
Marketing theory
5
Retail trade
5
Brands
4
India
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marketingtheorie
4
Marktforschung
4
Product design
4
Produktgestaltung
4
Aesthetics
3
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Marketing
3
National culture
3
Nationalkultur
3
New product development
3
Produktmanagement
3
Relationship marketing
3
Value creation
3
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Venkatesh, Alladi
3
Chen, Steven
1
Khanwalkar, Seema
1
Lawrence, Lynda
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on India: Macromarketing perspectives
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 247-251
Persistent link: https://www.econbiz.de/10009621052
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
3
Special issue on India
Venkatesh, Alladi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
