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Shared consumer needs across India and China : a path to global advertising of services?

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Advertising worldwide : advertising conditions in selected countries

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Facebook ad engagement : a cross-cultural analysis

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Indian consumer Kaun Hai? : the class-based grammar of Indian advertising

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The Portrayal of Women in Advertising

Soni, Pallavi - 2020

The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to...

Persistent link: https://www.econbiz.de/10014094690

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Gender inequality issues in India

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