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~subject:"Indien"
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Indien
India
16
Brand management
14
Markenführung
14
Consumer behaviour
13
Brand image
11
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11
Brand
8
Markenartikel
8
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SME
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3
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2
Advertising effects
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Asia
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English
12
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Banerjee, Saikat
8
Roy, Dilip
5
Dash, Sampada Kumar
3
Chaudhuri, Bibek Ray
2
Bose, Sukanya
1
Karna, Amit
1
Mandal, Kaushik
1
Mondal, Ashoke
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National Seminar on Environment Management <1997, Barddhaman>
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Journal of business research : JBR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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ECONIS (ZBW)
12
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1
Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
Saved in:
2
Imprinting effects of exposure to the Indian independence movement on export intensity of firms
Banerjee, Saikat
;
Karna, Amit
;
Sharma, Sunil
- In:
Journal of business research : JBR
149
(
2022
),
pp. 548-557
Persistent link: https://www.econbiz.de/10013325643
Saved in:
3
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
Saved in:
4
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
Saved in:
5
Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
Saved in:
6
Factors responsible behind political brand preference : an empirical study on Indian voters
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 559-582
Persistent link: https://www.econbiz.de/10011571128
Saved in:
7
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
8
Social spending and fiscal policy in India : towards an alternate macro-fiscal framework integrating human development
Bose, Sukanya
;
Banerjee, Saikat
-
2025
Persistent link: https://www.econbiz.de/10015168382
Saved in:
9
Environment management with Indian experience : [National Seminar on Environment Management during 3 - 5, February 1997 in the University Campus of Burdwan]
Roy, Dilip
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000678927
Saved in:
10
Financial indicators of corporate sickness : a study of Indian steel industry
Mondal, Ashoke
;
Roy, Dilip
- In:
South Asian journal of management : SAJM
20
(
2013
)
2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009787612
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