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The impact of corporate social responsibility on brand equity of Indian firms
Singh, Anupam; Verma, Priyanka - In: International journal of business innovation and research 20 (2019) 1, pp. 64-86
Persistent link: https://www.econbiz.de/10012144496
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The resurgence of Air India brand under Tata Group's leadership : revitalizing legacy skies
Darda, Pooja; Gaur, Sanjaya Singh - In: Marketing Cases from Emerging Multinational Enterprises …, (pp. 11-20). 2024
Persistent link: https://www.econbiz.de/10015175795
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The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar; Dash, Satyabhusan; Purwar, Prem Chandra - In: Marketing intelligence & planning 31 (2013) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant; Sarkar, Soumya - In: Brand management in emerging markets : theories and practice, (pp. 73-90). 2014
Persistent link: https://www.econbiz.de/10010417746
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.; Sequeira, A. H. - In: IIMB management review 28 (2016) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India
Kumar, T. Praveen - In: Start-up enterprises and contemporary innovation …, (pp. 88-99). 2018
Persistent link: https://www.econbiz.de/10011764696
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How CSR affects brand equity of Indian Firms?
Singh, Anupam; Verma, Priyanka - In: Global business review 18 (2017) 3, pp. 52-69
Persistent link: https://www.econbiz.de/10011745473