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Indien
Consumer behaviour
7
India
7
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Retail trade
4
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3
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Indian retail
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Mehta, Ritu
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Bharadwaj, Apoorva
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Sandhu, H. S.
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Sharma, Narendra K.
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Swami, Sanjeev
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International journal of retail & distribution management
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Paradigm : the journal of Institute of Management Technology
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ECONIS (ZBW)
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A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev
- In:
International journal of retail & distribution management
42
(
2014
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10010247021
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2
Personal and organizational correlates affecting attitudes of women executives towards their job
Sandhu, H. S.
;
Mehta, Ritu
- In:
Global business review
8
(
2007
)
1
,
pp. 135-151
Persistent link: https://www.econbiz.de/10003765206
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3
Exploring the factors affecting career advancement opportunities for women executives in the service sector
Sandhu, H. S.
;
Mehta, Ritu
- In:
Paradigm : the journal of Institute of Management Technology
11
(
2007
)
1
,
pp. 67-73
Persistent link: https://www.econbiz.de/10003629903
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4
Annihilating or perpetuating the gender stereotype? : an analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
- In:
Decision
44
(
2017
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10011845303
Saved in:
5
Researching marketing decisions : the Indian context
Mehta, Ritu
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012013878
Saved in:
6
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
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