Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Indien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Uncertainty and affluent teena...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Indien
India
64
Consumer behaviour
37
Konsumentenverhalten
35
Relationship marketing
22
Beziehungsmarketing
21
Marketing
18
Marketing management
18
Marketingmanagement
18
Salespeople
18
Verkaufspersonal
18
Low income
17
Niedrigeinkommen
17
Developing countries
14
Entwicklungsländer
14
Emerging economies
13
Schwellenländer
13
Corporate social responsibility
10
Corporate Social Responsibility
9
Armutsbekämpfung
8
Emerging markets
8
Poverty reduction
8
Markenartikel
7
Brand
6
Customer satisfaction
6
Entrepreneurship
6
Entrepreneurship approach
6
Social Web
6
Social web
6
Target group
6
Zielgruppe
6
Armut
5
Betriebliche Wertschöpfung
5
Brand management
5
Business start-up
5
Customer orientation
5
Emotion
5
Generika
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
more ...
less ...
Online availability
All
Free
18
Undetermined
15
Type of publication
All
Article
32
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Arbeitspapier
15
Graue Literatur
15
Non-commercial literature
15
Working Paper
15
Aufsatz im Buch
5
Book section
5
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
more ...
less ...
Language
All
English
55
Author
All
Singh, Ramendra
40
Sanyal, Shamindra Nath
7
Mazumder, Rabin
5
Banerjee, Asok Kumar
4
Datta, Saroj Kumar
4
Sharma, Yukti
4
Koshy, Abraham
3
Agarwal, Sharad
2
Bakshi, Madhupa
2
Bhandari, Amit Kumar
2
Chakravarty, Chandrasekhar
2
Jaikumar, Saravana
2
Kumar, Jitender
2
Panagopoulos, Nikolaos G.
2
Theotokis, Aristeidis
2
Vlachos, Pavlos A.
2
Ali, Saiyed Wajid
1
Ang, Rodolfo P.
1
Barnes, Bradley R.
1
Berger, Ron
1
Brock, James L.
1
Chakraborty, Prabal
1
Chatterjee, Kanad
1
Chu, Rongwei
1
Das, Gopal
1
Earp, David
1
Gregorio, Rizalito L.
1
Gupta, Rajesh
1
Gupta, Vaibhav
1
Jain, Dhiraj
1
Khare, Apoorv
1
Konwar, Ziko
1
Kumar Datta, Saroj
1
Kumar, Avinash
1
Laha, Sanjoy
1
Lahiri, Isita
1
Liu, Matthew Tingchi
1
Lu, Xiao
1
Maiti, Rooprekha Baksi
1
Mishra, Hari Govind
1
more ...
less ...
Published in...
All
Working paper series : WPS
14
Decision
3
Journal of global marketing
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of marketing theory and practice : JMTP
2
The journal of business & industrial marketing
2
The marketing review
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
Discussion paper series / IZA
1
IZA Discussion Paper
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of energy sector management : IJESM
1
International journal of management practice : IJMP
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Marketing to the poor : creating value
1
PERSPECTIVES ON FINANCE AND DIGITAL TRANSFORMATIONS IN BUSINESS
1
Qualitative market research : an international journal
1
The impacts of monetary policy in the 21st century : perspectives from emerging economies
1
The international journal of human resource management
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
OLC EcoSci
1
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
2
Importance of brand equity and distribution in competitive business environment : an Indian case studies approach
Sanyal, Shamindra Nath
;
Banerjee, Asok Kumar
- In:
Brand research : [an outcome of the second …
,
(pp. 37-51)
.
2009
Persistent link: https://www.econbiz.de/10009623343
Saved in:
3
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
4
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
5
Organisational commitment of working women : the role optimisation
Maiti, Rooprekha Baksi
;
Sanyal, Shamindra Nath
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 212-232
Persistent link: https://www.econbiz.de/10014315856
Saved in:
6
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
7
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
8
The effect of perceived quality on brand equity : an empirical study on generic drugs
Nath Sanyal, Shamindra
;
Kumar Datta, Saroj
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 604-625
Persistent link: https://www.econbiz.de/10009408824
Saved in:
9
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
10
The effect of country of origin on brand equity : an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009231633
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
