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Measuring e-service quality :...
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Indien
Consumer behaviour
57
Konsumentenverhalten
56
Beziehungsmarketing
16
Relationship marketing
16
Online retailing
15
Online-Handel
15
Social Web
14
Social web
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India
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Online-Marketing
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Brand management
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Innovation adoption
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Innovationsakzeptanz
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Markenführung
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Viral marketing
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Mobilkommunikation
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Datta, Biplab
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Shankar, Amit
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E-business applications for product development and competitive growth : emerging technologies
1
Global business review
1
International journal of business excellence
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Journal of consumer marketing
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Journal of fashion marketing and management
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ECONIS (ZBW)
9
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1
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
2
Study on e-business adoption from stakeholders' perspectives in Indian firms
Goswami, Ranjit
;
De, Sadhan K.
;
Datta, Biplab
- In:
E-business applications for product development and …
,
(pp. 290-309)
.
2011
Persistent link: https://www.econbiz.de/10008938123
Saved in:
3
Ethical dimension of customer-based brand equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
4
Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
5
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
6
Conspicuous consumption at the Indian BOP : a boon or bane?
Srivastava, Abhinav
;
Mukherjee, Srabanti
;
Datta, Biplab
; …
- In:
Journal of consumer marketing
42
(
2025
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10015205255
Saved in:
7
A study of factors affecting mobile governance (mGov) adoption intention in India using an extension of the technology acceptance model (TAM)
Shankar, Amit
;
Kumari, Pooja
- In:
South Asian journal of management : SAJM
26
(
2019
)
4
,
pp. 71-94
Persistent link: https://www.econbiz.de/10012254472
Saved in:
8
Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit
;
Jain, Sheetal
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 241-261
Persistent link: https://www.econbiz.de/10014288874
Saved in:
9
Unlocking the relationship between ambidextrous leadership style and HRM practices in knowledge-intensive SMES
Malik, Ashish
;
Gupta, Jaya
;
Gugnani, Ritika
;
Shankar, Amit
- In:
Journal of knowledge management
28
(
2024
)
5
,
pp. 1366-1395
Persistent link: https://www.econbiz.de/10015125102
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