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An integrated framework to serve the bottom of pyramid

Deb, Madhurima - In: International journal of business and globalisation : IJBG 11 (2013) 2, pp. 171-186

Persistent link: https://www.econbiz.de/10010225901

Evaluation of customer's mall preferences in India using fuzzy AHP approach

Deb, Madhurima - In: Journal of advances in management research : JAMR 9 (2012) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10009574679

A strategic analysis of the various reforms of Khadi and Village Industries Commission : case-based approach

Deb, Madhurima - In: International journal of business and globalisation : IJBG 12 (2014) 4, pp. 439-456

Persistent link: https://www.econbiz.de/10011288837

The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in India

Deb, Madhurima - In: International review on public and non-profit marketing 18 (2021) 3, pp. 387-401

Persistent link: https://www.econbiz.de/10012617327

Understanding India : a market based perspective

Deb, Madhurima (ed.) - 2017

Cover -- Guest editorial -- New product announcements effect on stock prices in India -- Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type) -- Impact of advertising strategies on the cognitive and behavioral component of...

Persistent link: https://www.econbiz.de/10013041852

Significance of trust and loyalty during financial crisis: a study on customer behavior of Indian banks

Deb, Madhurima; Chavali, Kavita - In: South Asian journal of management : SAJM 17 (2010) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10003979676

An empirical examination of customers' adoption of m-banking in India

Deb, Madhurima; Lomo-David, Ewuuk - In: Marketing intelligence & planning 32 (2014) 4, pp. 475-494

Persistent link: https://www.econbiz.de/10010385843

Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India

Deb, Madhurima; Lomo-David, Ewuukgem - In: Journal of destination marketing & management 19 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012548462

On m-commerce adoption and augmented reality : a study on apparel buying using m-commerce in indian context

Manchanda, Mohit; Deb, Madhurima - In: Journal of internet commerce 20 (2021) 1, pp. 84-112

Persistent link: https://www.econbiz.de/10012423623

Sustainable practices, mindfulness, tranquility, and well-being : a mixed-method approach

Deb, Madhurima; Sharma, Vinay Kumar; Padma Panchapakesan - In: Journal of destination marketing & management 30 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014458615