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Indien
Consumer behaviour
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Mann, Manveer
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Byun, Sang-Eun
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Byun, Sang-eun
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Kwon, Wi-Suk
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Accessing opportunities in apparel retail sectors in India : Porter's diamond approach
Mann, Manveer
;
Byun, Sang-eun
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10009232528
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2
Shifting value perceptions among young urban Indian consumers : the role of need for distinctiveness and western acculturation
Mann, Manveer
;
Kwon, Wi-Suk
;
Byun, Sang-Eun
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 127-133
Persistent link: https://www.econbiz.de/10011904347
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