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Indien
Consumer behaviour
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Beziehungsmarketing
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India
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Relationship marketing
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6
Markenführung
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Jaiswal, Anand Kumar
5
Argade, Aashish
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Laha, Arnab Kumar
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Ali, Salman
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Angeli, Federica
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Australian journal of management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of macromarketing
1
Long range planning : LRP ; international journal of strategic management
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Connecting smallholders' marketplace decisions to agricultural market reform policy in India : an empirical exploration
Argade, Aashish
;
Laha, Arnab Kumar
;
Jaiswal, Anand Kumar
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 471-483
Persistent link: https://www.econbiz.de/10012593664
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2
Antecedents to firm performance during re-internationalization
Ali, Salman
;
Mathur, Ajeet N.
;
Jaiswal, Anand Kumar
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 423-453
Persistent link: https://www.econbiz.de/10013396290
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3
Electronic marketplaces under conditions of oligopsony and relational marketing : an empirical exploration of electronic agricultural markets in India
Argade, Aashish
;
Laha, Arnab Kumar
;
Jaiswal, Anand Kumar
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1541-1554
Persistent link: https://www.econbiz.de/10013463469
Saved in:
4
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
5
Competitive dynamics between MNCs and domestic companies at the base of the pyramid : an institutional perspective
Angeli, Federica
;
Jaiswal, Anand Kumar
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
3
,
pp. 182-199
Persistent link: https://www.econbiz.de/10011300735
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