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Indien
Consumer behaviour
31
Konsumentenverhalten
30
Beziehungsmarketing
20
Relationship marketing
20
Brand image
15
Markenimage
15
Brand management
13
Markenführung
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Video game
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Werbung
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Complaint management
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Virales Marketing
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India
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Advergames
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Cognition
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Digital platform
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Game theory
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Kognition
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Online retailing
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Online-Handel
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Sreejesh, S.
3
Anusree, M. R.
1
Darbha, Ramesh
1
Mitra, Amarnath
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Paul, Rik
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Ponnam, Abhilash
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Journal of financial services marketing
1
The international journal of bank marketing : IJBM
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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2
Effect of information content and form on customers' attitude and transaction intention in mobile banking : moderating role of perceived privacy concern
Sreejesh, S.
;
Anusree, M. R.
;
Mitra, Amarnath
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1092-1113
Persistent link: https://www.econbiz.de/10011618734
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3
Discerning the antecedents determining empowerment of life insurance agents : an empirical examination
Darbha, Ramesh
;
Ponnam, Abhilash
;
Paul, Rik
;
Sreejesh, S.
- In:
Journal of financial services marketing
27
(
2022
)
4
,
pp. 279-290
Persistent link: https://www.econbiz.de/10013463732
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