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Chapter 12 Corporate Brand Com...
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Indien
Brand management
32
Markenführung
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand
15
Brand image
15
Markenimage
15
Innovation
14
Markenartikel
13
Beziehungsmarketing
10
Corporate reputation
10
Relationship marketing
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Firmenimage
9
India
9
Marketing management
9
Marketingmanagement
9
Nachhaltige Entwicklung
9
Sustainable development
9
Multinationales Unternehmen
8
Transnational corporation
8
Lieferantenmanagement
7
Supplier relationship management
7
Emerging economies
6
Schwellenländer
6
Sustainability
6
Corporate culture
5
Innovation management
5
Innovationsmanagement
5
Inter-firm cooperation
5
Loyalty
5
Nachhaltigkeit
5
Poverty reduction
5
Reputation
5
Unternehmenskooperation
5
Armutsbekämpfung
4
Artificial intelligence
4
Betriebliche Wertschöpfung
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English
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Gupta, Suraksha
7
Kanungo, Rama Prasad
2
Gupta, Shashwat Bhushan
1
Joseph, Abraham
1
Malhotra, Naresh K.
1
Melewar, T. C.
1
Navare, Jyoti
1
Ramani, Shyama V.
1
SadreGhazi, Shuan
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Shin, Matthew Minsuk
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Wei, Mingxue
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Technological forecasting & social change : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The marketing review
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ECONIS (ZBW)
8
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1
India's trade with Japan : constraints and opportunities ; a study in trade and investment
Joseph, Abraham
-
1988
Persistent link: https://www.econbiz.de/10000765795
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2
Women empowerment : challenges and opportunities for sustainable development goals
Gupta, Suraksha
;
Wei, Mingxue
;
Tzempelikos, Nektarios
; …
- In:
Qualitative market research : an international journal
27
(
2024
)
4
,
pp. 608-630
Persistent link: https://www.econbiz.de/10015324672
Saved in:
3
Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment
Gupta, Suraksha
;
Kanungo, Rama Prasad
- In:
Journal of business research : JBR
148
(
2022
),
pp. 262-276
Persistent link: https://www.econbiz.de/10013325479
Saved in:
4
Representation of social issues in cinema with specific reference to Indian cinema : case study of Slumdog Millionaire
Gupta, Shashwat Bhushan
;
Gupta, Suraksha
- In:
The marketing review
13
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10010237420
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5
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
6
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
7
Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector
Ramani, Shyama V.
;
SadreGhazi, Shuan
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
121
(
2017
),
pp. 216-227
Persistent link: https://www.econbiz.de/10011889738
Saved in:
8
Financial inclusion through digitalisation of services for well-being
Kanungo, Rama Prasad
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012799862
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