Purpose – The purpose of this paper is to examine country perceptions in China from the point of view of the personality concept. Design/methodology/approach – A country personality scale developed in a Western country was adapted to the Chinese social context and used to position 11...

Purpose – The country‐of‐origin literature has focused mainly on tangible products and has neglected largely intangible services and products such as the arts. The objective of this study is to examine the impact that country of origin may have on consumer perceptions of artistic and...