Building on the extent literature of buyer-seller relationships, we develop a model that describes the relationship building process. Starting from the suppliers offer quality, we demonstrate how relational satisfaction leads to trust and the customers desire to maintain the relationship. These...

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

This paper addresses the effectiveness of the traditional models of cooperation, and analyses best practices in other commercial sectors in order to identify transferable elements. The Report of the Policy Commission on the Future of Farming and Food (2002) identified a need for farmers to...

Measurement of entire supply chain performance is an important issue, because it allows for "tracking and tracing" of efficacy and efficiency failures and leads to more informed decision-making with regards to chain organization. The ultimate aim of implementing a performance measurement system...

The paper is based on research conducted for DARCOF II (Danish Research Centre for Organic Farming, www.darcof.dk). The aim of the research project is to analyze the future development of the Danish organic food sector through focusing on two agro-commodities: vegetables and pork. Emphasis is...

Two banana supply chains (BSC), one in Indonesia (BSC1) and one in Australia (BSC2), are described based on case study research conducted in 2002. BSC1 sources bananas from small farmers for distribution through traditional markets in Jakarta. BSC2 includes farmers supplying to both major and...

Traditionally fresh food industries have lagged behind other consumer goods in their approach to marketing and integration, and generally, are resigned to being commodity traders. Retailers' worldwide have increased their dominance within the fresh food industry. Clairs (2001) argued that within...

This volume of proceedings, available both as hard copy and pdf, is an edited compilation of selected contributions to the IAMO Forum 2007, which will be held in Halle (Saale), Germany, at the Leibniz Institute of Agricultural Development in Central and Eastern Europe from 27 to 29 June 2007. We...