Narrow search
Showing 1 - 5 of 5
Cover Image
The transition from product to service in business markets
Jacob, Frank (contributor) - In: Industrial marketing management : the international … 37,3 (2008)
Persistent link: https://www.econbiz.de/10008637459
Cover Image
Differentiating Market Offerings Using Complexity and Co-Creation : Implications for Customer Decision-Making Uncertainty
Plötner, Olaf - 2010
Customer decision-making uncertainty (DMU) is a persistent phenomenon in business-to-business markets. However, there is substantial variation in the degree customers perceive DMU and hence suppliers should react to it. Based on existing industrial buying typologies, this paper proposes a new...
Persistent link: https://www.econbiz.de/10013141206
Cover Image
Competence Commercialization von Industrieunternehmen : Phänomen, Einordnung und Forschungsfragen
Jacob, Frank; Plötner, Olaf; Zedler, Christien - 2006
Persistent link: https://www.econbiz.de/10003348605
Cover Image
The journey from goods-dominant logic to service-dominant logic : a case study with a global technology manufacturer
Hartwig, Kea; Saldern, Lewin von; Jacob, Frank - In: Industrial marketing management : the international … 95 (2021), pp. 85-98
Persistent link: https://www.econbiz.de/10012588304
Cover Image
Differentiating market offerings using complexity and co-creation : implications for customer decision-marking uncertainty
Plötner, Olaf; Lakotta, Jan; Jacob, Frank - 2010
Customer decision-making uncertainty (DMU) is a persistent phenomenon in business-to-business markets. However, there is substantial variation in the degree customers perceive DMU and hence suppliers should react to it. Based on existing industrial buying typologies, this paper proposes a new...
Persistent link: https://www.econbiz.de/10013446495