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Social media marketing in the Scandinavian industrial markets

Salo, Jari; Lehtimäki, Tuula; Simula, Henri; … - In: International journal of e-business research : an … 9 (2013) 4, pp. 16-32

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Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

Persistent link: https://www.econbiz.de/10010259548

Social media, customer engagement, and sales organizations : a research agenda

Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299

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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn

Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24

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Social relations and environmental influence as a determinant of customer capital

Caputa, Wiesława - In: Oeconomia Copernicana 6 (2015) 2, pp. 109-128

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The role of exporters' emotional intelligence in building foreign customer relationships

Leonidou, Leonidas C.; Aykol, Bilge; Fotiadis, Thomas A.; … - In: Journal of international marketing 27 (2019) 4, pp. 58-80

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Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships

Sosa Varela, Juan Carlos; Svensson, Göran; … - In: International journal of procurement management 12 (2019) 4, pp. 391-409

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Capturing the broader picture of value co-creation management

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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective

Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77

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Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships

Mpinganjira, Mercy; Roberts-Lombard, Mornay; Svensson, … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 421-431

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