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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram; Berger, Ron; Jaffe, Eugene D. - In: Competitiveness review : an international business … 24 (2014) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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Rebranding after international acquisitions : challenges of legitimation in emerging and developed countries
Ramos, Manoella Antonieta; Andersson, Svante; Aagerup, Ulf - In: International marketing review 41 (2024) 7, pp. 84-116
Persistent link: https://www.econbiz.de/10015202406
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Economics of private labels : a survey of literature
Bergés-Sennou, Fabian (contributor);  … - In: Journal of agricultural & food industrial organization 2 (2004) 1
Persistent link: https://www.econbiz.de/10001982160
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Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica; Rubio Benito, Natalia - In: The international review of retail, distribution and … 20 (2010) 5, pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
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How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia; Schmitt, Bernd; Jedidi, Kamel - In: Journal of advertising research 54 (2014) 4, pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
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Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D. - In: Journal of global marketing 1 (1987) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
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Growth, globalization, and nutrition and health standards in food markets : discussion
Roe, Terry L. - In: Review of agricultural economics : RAE 30 (2008) 3, pp. 491-494
Persistent link: https://www.econbiz.de/10003763800
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Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich : Ermittlung zentraler Einflussfaktoren
Festge, Fabian (contributor) - 2006
Kundenzufriedenheit und Kundenbindung -- Entwicklung eines Instrumentes zur Messung der Kundenzufriedenheit bei Sondermaschinen- und Anlagengeschäften -- Die Treiber der Kundenzufriedenheit und Kundenbindung bei Sondermaschinen- und Anlagengeschäften -- Zusammenfassung.
Persistent link: https://www.econbiz.de/10013516595
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New technology-based firms in the new millennium ; Vol. 10
Oakey, Raymond P. (contributor); Groen, Aard (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009725831