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The managerial activity of learning about events and trends in the organization’s environment is known as environmental scanning. This process differs from industry or competitor analysis in two main respects: it is broad in scope and future‐directed. Assesses the extent to which information...
Persistent link: https://www.econbiz.de/10014763421
Purpose The purpose of this paper is to profile the Worldwide Hospitality and Tourism Themes theme issue “The way forward: how is Malaysian hospitality and tourism education working with industry?” with reference to the experiences of the theme editors and writing team....
Persistent link: https://www.econbiz.de/10015037755