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Exploring the impact of para- social interaction : the consumer journey in a social media world with a focus on virtual influencers
Bai, Bingqian
;
Vignali, Gianpaolo
;
Ryding, Daniella
; …
- In:
Contemporary issues in social media marketing
,
(pp. 152-170)
.
2025
Persistent link: https://www.econbiz.de/10015358342
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