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~subject:"Influencer"
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Social media influencers in strategic communication
Borchers, Nils S.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012650039
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Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
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