The role of electronic marketplaces is to act as an intermediary between supply and demand (Schmid 1993). Using a simplified classification, it is possible to distinguish between two general types of marketplaces on the World Wide Web...

The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....

Electronic commerce is on the way! Thegrowth of worldwide data networks isopening an enormous potential for commercialtransactions in virtual marketplaces.Now that the Internet and otheron-line services have grown so rapidly,business activities aided by electroniccommunications and information...