The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...

The Internet has become the fastest growing technology the world has ever seen. It also has the ability to permanently change the face of business, including e-business. The Internet has become an important tool required to gain potential competitiveness in the global information environment....