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When blemishing leads to blossoming : the positive effect of negative information
Ein-Gar, Danit; Shiv, Baba; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 846-859
Persistent link: https://www.econbiz.de/10009501090
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Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion
Karmarkar, Uma R.; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1033-1049
Persistent link: https://www.econbiz.de/10003962965