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Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Chapter 4. Advertising in Markets

Renault, Régis - 2015

technology through which advertising conveys information to consumers, considering in turn advertising costs, targeting, and …

Persistent link: https://www.econbiz.de/10014025249

Advertising as Information for Ranking E-Commerce Search Listings

Yang, Joonhyuk; Sahni, Navdeep S.; Nair, Harikesh - 2021

Search engines and e-commerce platforms have substantial difficulty exposing new products to their users on account of … an information problem: new products typically do not have enough sales or other user-engagement that enables platforms … consumers and platforms in e-commerce, through its ability to reveal information that can be used by platforms to improve search …

Persistent link: https://www.econbiz.de/10013217432

Information Unraveling Revisited : Disclosure of Horizontal Attributes

Celik, Levent - 2015

This paper analyzes in a spatial framework how much information a seller discloses about the variety he sells when he faces a buyer with a privately known taste for variety. I identify an equilibrium in which, for each possible variety, the seller's optimal strategy consists of either fully...

Persistent link: https://www.econbiz.de/10014188508

Persuading the principal to wait

Orlov, Dmitry; Skrzypacz, Andrzej; Zryumov, Pavel - 2018 - Current Version: 11th January, 2018

A principal decides when to exercise a real option. A biased agent influences this decision by strategically disclosing information. Committing to disclose all information with delay is the optimal way to persuade the principal to wait. Without dynamic commitment, this promise is credible only...

Persistent link: https://www.econbiz.de/10011864710

A Simple Model of News Aggregators, Information Cascades, and Online Traffic

Hong, Sounman - 2012

This paper puts forth a simple model explaining the manner in which news aggregators such as Google News or Yahoo! News build herd behavior through information cascades. The model suggests that (1) an increase in the number of Internet users will make herding more significant over the Internet,...

Persistent link: https://www.econbiz.de/10014042628

Robust Information Aggregation

Veiel, Rafael - 2022

Consider an investment problem with strategic complementarities and incomplete information about returns. This paper shows that investors aggregate their private information in equilibrium by trading a token and observing its market price over multiple rounds before making the investment...

Persistent link: https://www.econbiz.de/10014239114

Updating Awareness and Information Aggregation

Galanis, Spyros - 2020

The ability of markets to aggregate information through prices is examined in a dynamic environment with unawareness. We find that if all traders are able to minimally update their awareness when they observe a price that is counterfactual to their private information, they will eventually reach...

Persistent link: https://www.econbiz.de/10012850568

Sparking Curiosity or Tipping the Scales? Targeted Advertising to Rationally Inattentive Consumers

Matveenko, Andrei; Starkov, Egor - 2021

has an opportunity to launch an advertising campaign and chooses a targeting strategy -- which consumers to send its …

Persistent link: https://www.econbiz.de/10013221248

Shrinking goods

Levy, Daniel C.; Snir, Avichai - 2013 - Last revision: January 22, 2013

If producers have more information than consumers about goods' attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...

Persistent link: https://www.econbiz.de/10011525750