In 356 B.C., a man started a fire that destroyed the temple of Artemis at Ephesus—one of the seven wonders of the ancient world. Captured by the citizens of the town and sentenced to death, he boasted that the arson had been motivated by the desire to gain fame and immortality. Today, like...

Participation in social networking sites has dramatically increased in recent years. Services such as Friendster, Tribe, or the Facebook allow millions of individuals to create online profiles and share personal information with vast networks of friends - and, often, unknown numbers of...

We commonly think of information as a means to an end. However, a growing theoretical and experimental literature suggests that information may directly enter the agent's utility function. This can create an incentive to avoid information, even when it is useful, free, and independent of...

We propose and experimentally test a new theory of information seeking and avoidance. Beyond the conventional desire for information as an input to decision making, people are driven by curiosity, which is a desire to fill information gaps, even in the absence of material benefits. People are...

Attention utility is the hedonic pleasure or pain derived purely from paying attention to information. Using data on brokerage account logins by individual investors, we show that individuals devote disproportionate attention to already-known positive information about the performance of...