This study examines information search behavior through the lens of dual-process theory. The results of this study provide significant evidence that the sequence of information search behavior is significantly affected by circumstances around the individual while making a decision. In this...

We use an eye-tracking device to measure information search behavior of individuals while evaluating Balanced Scorecard data. We showed that participants who were involved in the initial implementation of BSC were motivated to search for information in a more directive way, compared to those who...