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Information processing
Consumer behaviour
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Wyer, Robert S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Content and process priming : a review
Janiszewski, Chris A.
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 96-118
Persistent link: https://www.econbiz.de/10010359874
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Technical nomenclature, everyday language, and consumer inference
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
;
Wyer, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10012301471
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