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Information technology
Consumer behaviour
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1970-1997
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Ahn, Sanghoon
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Hyun, Yong J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Kim, Ji-hern
;
Hyun, Yong J.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 424-438
Persistent link: https://www.econbiz.de/10008991580
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Technology upgrading with learning cost : a solution for two "productivity puzzles"
Ahn, Sanghoon
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1999
Persistent link: https://www.econbiz.de/10013427107
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