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Store equity and behavioral intentions : the moderating role of the retailer's technology

Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer … - In: The journal of product & brand management 25 (2016) 7, pp. 642-650

Persistent link: https://www.econbiz.de/10011616249

The use of ICT in established and emerging tourist destinations: a comparative analysis in hotels

Eugenia Ruiz-Molina, Maria; Gil-Saura, Irene; Šerić, Maja - In: Journal of Hospitality and Tourism Technology 4 (2013) 2, pp. 96-118

Purpose – Information and communication technologies (ICT) may represent an important source of advantages for service companies. However, the literature suggests that ICT need to be adapted to the demands of the company and its customers. The purpose of this paper is to compare the ICT use in...

Persistent link: https://www.econbiz.de/10014874376

Does ICT contribute to bootstrapping SOSI? : evidence in retailing

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 52 (2024) 7/8, pp. 737-753

Persistent link: https://www.econbiz.de/10015158215

Information technology and logistics quality : a basis for companies' segmentation

Servera-Francés, David; Gil Saura, Irene; … - In: International journal of management & enterprise … 8 (2010) 4, pp. 398-416

Persistent link: https://www.econbiz.de/10003996610

The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 219-233

Persistent link: https://www.econbiz.de/10009010286

Information and communication technologies in marketing channels : product considerations

Gil Saura, Irene; Frasquet Deltoro, Marta; Riuz-Molina, … - In: Advanced technologies management for retailing : …, (pp. 87-104). 2011

Persistent link: https://www.econbiz.de/10009375403

Retail innovativeness : importance of ICT and impact on consumer behaviour

Gil Saura, Irene; Ruiz Molina, María Eugenia; … - In: Handbook of research on retailer-consumer relationship …, (pp. 384-403). 2014

Persistent link: https://www.econbiz.de/10010380111

Does technology make a difference? : evidence from Spanish hotels

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: Service business 5 (2011) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009535283

Logistics service quality and technology investment in retailing

Gil Saura, Irene; Ruiz-Molina, María-Eugenia - In: European retail research 23 (2009) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10003832164

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818