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~subject:"Informationsökonomik"
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Informationsökonomik
Consumer behaviour
18
Konsumentenverhalten
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Theorie
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Theory
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Präferenztheorie
13
Theory of preferences
13
Decision
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Discrete choice
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Entscheidung
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Brand image
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Markenimage
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Nutzentheorie
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Utility theory
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Institutional and Behavioral Economics
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Brand
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Brand management
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Choice modeling
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Conjoint analysis
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Conjoint-Analyse
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Decision theory
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Decision under uncertainty
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Economics of information
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Entscheidung unter Unsicherheit
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Markenartikel
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Market research
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Marketing
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Marktforschung
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Swait, Joffre
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Erdem, Tülin
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Valenzuela, Ana
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Andrews, Rick L.
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Popa, Monica
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Wang, Luming
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Brand management ; Vol. 1
1
Cross-cultural and critical perspectives on brands
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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Economics of information and heterogeneous products
Andrews, Rick L.
- In:
Journal of economic psychology : research in economic …
13
(
1992
)
3
,
pp. 399-420
Persistent link: https://www.econbiz.de/10001132245
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2
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
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3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Capturing context-sensitive information usage in choice models via mixtures of information archetypes
Swait, Joffre
;
Popa, Monica
;
Wang, Luming
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10011600508
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