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Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020
Persistent link: https://www.econbiz.de/10012237990
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020
Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...
Persistent link: https://www.econbiz.de/10012293011
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Self-employed entrepreneurs' digital mindset
Rosenstand, Claus Andreas Gram Foss; Henriksen, Thomas Duus - In: Entrepreneurship in the Digital Era : Case Studies, …, (pp. 73-94). 2023
Persistent link: https://www.econbiz.de/10014431376
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Digital trends in education : marketing of the online teaching
Gerhardtl, Trevor; Laitakari, Anu; Rice, Michael; … - In: Integrated Business Models in the Digital Age : …, (pp. 425-466). 2022
Persistent link: https://www.econbiz.de/10013282656
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Evaluative framework for digital competitiveness
Semerádová, Tereza; Weinlich, Petr; Švermová, Pavla - In: Achieving Business Competitiveness in a Digital …, (pp. 27-55). 2022
Persistent link: https://www.econbiz.de/10013343546
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The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu; Aakash, Aakash; Aggarwal, Anu Gupta - In: Structural equation modeling approaches to e-service …, (pp. 268-298). 2019
Persistent link: https://www.econbiz.de/10012023189
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Live streaming meets online shopping in the connected world : interactive social video in online marketplace
Ho, Ree Chan; Rajadurai, Kanesh Gopal - In: Strategies and tools for managing connected consumers, (pp. 130-142). 2020
Persistent link: https://www.econbiz.de/10012106765
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A continuance model for optimized participation in virtual communities
Mohana Shanmugam; Yusmadi Yah Jusoh - In: Handbook of research on integrating social media into …, (pp. 187-206). 2015
Persistent link: https://www.econbiz.de/10011294593
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How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 1-16). 2015
Persistent link: https://www.econbiz.de/10011294624