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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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Performance implications of customer-linking capabilities : examining the complementary role of customer orientation and CRM technology
Rapp, Adam; Trainor, Kevin J.; Agnihotri, Raj - In: Journal of business research : JBR 63 (2010) 11, pp. 1229-1236
Persistent link: https://www.econbiz.de/10008696664
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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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High touch through high tech: the impact of salesperson technology usage on sales performance via mediating mechanisms
Ahearne, Michael; Jones, Eli; Rapp, Adam; Mathieu, John - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 671-685
Persistent link: https://www.econbiz.de/10003701548