Why do consumers revisit previously searched products (“search revisits”) before making a purchase decision? Using a detailed click-stream data set from a popular hotel meta-search engine that uniquely identifies the information (photos, reviews, prices etc.) consumers obtained on every...

It is becoming increasingly easier for researchers and practitioners to collect eye tracking data during online preference measurement tasks. We develop a dynamic discrete choice model of information search and choice under bounded rationality, that we calibrate using a combination of...

If producers have more information than consumers about goods' attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...

Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more detailed information. A firm can make it easier or harder for these consumers to obtain such information. We explore consumers' information gathering and the firm's integrated strategy for...

We develop a framework for continuous search for information on a choice set of multiple alternatives, and apply it to consumer search in a product market. When a consumer considers purchasing a product in a product category, the consumer can gather information sequentially on several products....

Mere observation of others' choices can be informative about product quality. This paper develops an individual-level dynamic model of observational learning, and applies it to a novel data set from the U.S. kidney market where transplant candidates on a waiting list sequentially decide whether...

Do consumers search the brands they know more or less frequently than the brands they are unfamiliar with? In this paper, we attempt to answer this question using data from an experiment with two novel features: (i) survey information on consumers’ prior brand ownership, familiarity with each...

This paper analyzes the choice of taxes and international information exchange by governments in a capital tax competition model. We explain situations where countries can choose tax rates on tax savings income and exchange information about the domestic savings of foreigners, implying that the...

Search engines stand as the first entry point to internet resources for 70% of users. The results page is therefore an appealing place for advertising in the form of sponsored links also called paid results. Yet little academic knowledge has been developed to understand users’ perceptions and...

This article examines the effects on outcome-expectancies of precise versus vague information across two contexts: prior to an action taken by the consumer (pre-action) and after the action is taken (post-action). Across three experiments, we show that with vague information individuals are more...