A seller often needs to determine the amount of product information to provide to consumers. We model costly consumer information search in the presence of limited information. We derive the consumer's optimal stopping rule for the search process. We find that, in general, there is an...

Consumers of experience goods typically face some uncertainty about the fit between their tastes and the features of products being o¤ered. Information technology has given consumers the ability to conduct research online about their potential fit with products before buying, and modern sellers...