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Simulating tourists' behaviour using multi-agent modelling

Corniglion, Sébastien; Turnois, Nadine - Volkswirtschaftliche Fakultät, … - 2011

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose them to a novel approach in marketing segmentation,...

Persistent link: https://www.econbiz.de/10009322626

THE NATIONAL BASKETBALL ASSOCIATION:Business, Organization and Strategy

Jozsa, Frank P - World Scientific Publishing Co. Pte. Ltd.

discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to …

Persistent link: https://www.econbiz.de/10008773991

Communicating Climate Change: A Literature Review

Parton, Kevin A.; Morrison, Mark - Australian Agricultural and Resource Economics Society … - 2011

scientists, business, the government, the media and the general public. This analysis leads to an overall model of the …

Persistent link: https://www.econbiz.de/10008853498

Differences in Innovator and Non-innovator Profiles: Small Establishments in Business Services

Gellatly, Guy - Statistics Canada, Government of Canada - 2000

This paper explores differences between innovative and non-innovative establishments in business service industries. It …

Persistent link: https://www.econbiz.de/10005523611

Perspective-taking and adaptive behavior in personal selling.

Zackai, Yael - 1993

Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.

Persistent link: https://www.econbiz.de/10009472039

A Model for the Public Sector to Foster Sustainable Business Development

Becker, Brie - 2011

sector can foster sustainable business development through economic development strategies, policies and resources. This … study evaluates the Sustainable Business Initiative (SBI), an economic development initiative intended to strengthen Eugene … business practices. I assess whether the SBI changed business practices in Eugene and whether the SBI can serve as a useful …

Persistent link: https://www.econbiz.de/10009447360

Essays on Issues in New Product Introduction: Product Rollovers, Information Provision, and Return Policies

Koca, Eylem - 2011

In this dissertation we study several key issues faced by firms while introducing new products to market. The first essay looks at product rollovers: introduction of a new product generation while phasing out the old one. We study the strategic decision of dual vs. single roll jointly with...

Persistent link: https://www.econbiz.de/10009450673

The effects of multiple discounts on consumers’ product judgments

Cai, Zhen - 2008

The concept of multiple discounts refers to the situation when two or more discounts are combined together resulting in a discount larger than any of the individual discounts. Despite the increasing popularity of this practice in the marketplace, past research provides little evidence about the...

Persistent link: https://www.econbiz.de/10009451000

Consumer self-concept and retail store loyalty: the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores

Rocereto, Joseph F. - 2007

Researchers have long been interested in understanding the effects of self-concept congruity constructs on marketing-related phenomenon. While studies have investigated the effects of such self-congruity constructs in a myriad of marketing settings, including brand loyalty, retail store loyalty,...

Persistent link: https://www.econbiz.de/10009451010

Der Knowing-Doing-Gap im Innovationsprozess postindustrieller Gesellschaften; Eine entwicklungsdynamische und evolutionsstrategische Analyse

Comb?, Nicolas - 2008

science) and what is done (in business). And to give answers on how it might be possible to narrow or close this gap. …

Persistent link: https://www.econbiz.de/10009484942