In today’s business environment it is widely accepted that innovation is key to improving theeconomic performance of companies (Van der Panna et al. 2003) and for achieving andsustaining a competitive advantage in the market place.Based on the definition of radical innovation, a radical...

This thesis explores the innovation survival issue. As role players in an increasinglyglobal marketplace, businesses acknowledge that regular and constant innovation isthe key to remaining competitive. In other words, in order to be successful, businessesare compelled to operate and produce...