With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in

The transformation of business -- Business processes : the enablers of innovation -- Analytics : insights for innovation -- It matters : technical architecture for innovation -- Organizational legacies : impediments to value creation -- Efficiency and flexibility : managing the tension --...

Die Entwicklung neuer Produkte stellt hohe und potenziell konfliktionäre Anforderungen an die Koordination von Innovationsvorhaben. Die empirische Untersuchung von Christoph Stockstrom zeigt, dass solche Planungsprozesse besonders erfolgswirksam sind, denen es neben formalen Aspekten gelingt,...

Die Fähigkeit, Innovationen zu implementieren, hat sich angesichts veränderter Wettbewerbsbedingungen zu einem Gradmesser für den langfristigen Erfolg von Krankenhäusern entwickelt. Die hohe Misserfolgsrate von Innovationsprojekten wirft allerdings die Frage auf, warum sich Krankenhäuser in...

1: Introduction to Co-Innovation Platforms -- 2: Platforms: What and How? -- 3: What is Co-Innovation? -- 4: Building Successful Co-Innovation Platforms -- 5: Remaining Frictionless: Intellectual Property -- 6: Bringing it all together.

This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. As today's global economic landscape is changing rapidly, the ability of businesses to introduce new...