Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research … has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be … worthwhile. Moreover, the brand loyalty concept appears to be relevant to the business-to-business sector. But little attention …

any healthy, competitive business environment. However an important trend is emerging in that the average survival time … for large established corporations is getting shorter and shorter. This observation is of critical importance to business … business. More than ever, effective strategic management needs improved tools to aid in the analysis and forecasting of the …

science) and what is done (in business). And to give answers on how it might be possible to narrow or close this gap. …

simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an … interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash … cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG …