Showing 1 - 10 of 13,659
Persistent link: https://www.econbiz.de/10011927144
behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … explanations. An empirical investigation reveals strong support for categorization effects and changes in perception, which affect …
Persistent link: https://www.econbiz.de/10003770795
Persistent link: https://www.econbiz.de/10003776441
Persistent link: https://www.econbiz.de/10011669408
Persistent link: https://www.econbiz.de/10003946459
Persistent link: https://www.econbiz.de/10009511204
Persistent link: https://www.econbiz.de/10011743560
Persistent link: https://www.econbiz.de/10012144794
Persistent link: https://www.econbiz.de/10012256229
Persistent link: https://www.econbiz.de/10000055004