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Screening new product possibilities
Montgomery, David B.; Urban, Glen L. - In: Corporate strategy and product innovation, (pp. 326-333). 1976
Persistent link: https://www.econbiz.de/10002509889
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Essentials of new product management
Urban, Glen L. - 1987
Persistent link: https://www.econbiz.de/10013474674
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A new product analysis and decision model
Urban, Glen L. - In: Management science : journal of the Institute for … 14 (1968) 8, pp. 490-517
Persistent link: https://www.econbiz.de/10002943410
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First-mover advantages
Lieberman, Marvin B.; Montgomery, David B. - In: Strategic management journal 9 (1988), pp. 41-58
Persistent link: https://www.econbiz.de/10003617788
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Market share rewards to pioneering brands : an empir. analysis and strategic implications
Urban, Glen L. (contributor) - In: Management science : journal of the Institute for … 32 (1986) 6, pp. 645-659
Persistent link: https://www.econbiz.de/10001017822
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First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
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Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H. - In: Management science : journal of the Institute for … 34 (1988) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
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Lead user analyses for the development of new industrial products
Urban, Glen L. - In: Management science : journal of the Institute for … 34 (1988) 5, pp. 569-582
Persistent link: https://www.econbiz.de/10001060485